NARCOS

SYNOPSIS:

Narcos has been a journey into the 1980s war on drugs and not only from a stereotypical American perspective. It sheds light on the thought process of Pablo Escobar's intentions for making Colombia great again, ironic we know. The NETFLIX Original gives both the DEA side and the Narcos side which allows the show to unfold with little bias meaning audiences can empathise with both.

EVALUATION:
The NETFLIX adverts for Narcos are creative in a sense that they use real footage, which the TV show itself incorporates often to establish the documentary hybrid genre. In this specific trailer, a footage of Nancy Reagan from her Just Say No campaign is used to juxtapose the Medellin Cartel's exploitation of children as a means of defense. The repetition of the non-diegetic sound "Just Say No" is a binary opposite to each shot of the Cartel growing in size and gaining more power. We thought this trailer was one of Narcos' best, because it is short, yet captures the world of 1980s drug industries in South America. Hence why the intertitle contains a shape of South America made out of cocaine - it symbolises the main body of economy in South America. 

NETFLIX uses character based print posters, which is conventional of the institution. (See NETFLIX Originals like Orange is the new Black). Narcos adhered to this convention, showing each important character as well as ideologies surrounding them. For example, Pablo Escobar's wife is presented very stereotypically of a submissive, religious wife. She is holding the cross necklace, which represents her Christian ideologies and how women were bound to a man through the religious vow of marriage. Tata Escobar, Pablo's wife is constantly by his side even after his affair and his crime, which symbolises the vow being more important to Tata than Pablo's notorious behaviour. She is the embodiment of patriarchal oppression on this poster, and NETFLIX makes sure that the audience sees this straight away.